How to Find Your Voice Online

The Noise That Prevents Us from Listening

We live in a time when everything seems urgent. Posting on social media, replying to messages, attending to patients, trying a new digital tool, reviewing metrics, comparing ourselves to what others are doing... and so the days go on and on.

And with so much noise, what happens? We lose sight of the essential: why are we doing what we are doing?

This question is what, more than once, has forced me to stop, turn off notifications, and listen to myself again.

Because yes, sometimes it seems like the digital world is a competition of who can shout the loudest. In my experience, those who truly make a lasting impact are not the loudest, but those who speak from a genuine, deep, and transformative place.

Returning to the Essential: Your "Why"

Simon Sinek summarizes it in a powerful phrase: "People don't buy what you do, they buy why you do it."

In the case of those of us who work in health and wellness, this "why" goes far beyond making money (although, of course, we also need our business to be profitable).

In my opinion, the true driving force behind these projects is that transformation you want to see in the world:

• That relief in your patients' anxiety.
• That change in their relationship with food.
• That hope in someone who had lost faith in therapy.

Your "why" is in that moment when you see someone and recognize that your work not only solved a problem but gave them back something different, something better.

Digital Noise and Its Traps

When you decide to digitize your practice, the noise multiplies:

• "You must open a TikTok now."
• "If you don't do live streams every day, you don't exist."
• "The secret is to automate everything."

And while many of these recommendations are useful, they can also become distractions if they are not aligned with your voice and purpose.

Here's an uncomfortable truth: you don't need to do what everyone else does to succeed. You need a clear plan that shows your unique way of helping and making a difference.

‍Finding Your Voice: More Than Marketing

For me, finding your voice isn't just about finding a "brand tone." It's something much more intimate:

• It's connecting with what you know can be different.
• It's daring to tell the world that there's another way to live, heal, or grow.
• It's telling the story of how you yourself have experienced it and helped others.
  

When you communicate from that place, people don't just listen to you: they feel seen, recognized, and supported. And that connection is what turns followers into patients, patients into ambassadors, and your project into a true movement.

The Change You Want to See in the World

One of the most powerful questions you can ask yourself is:

"What change do I want to see in the world and how can my project be a part of that change?"

It's not about changing everything, but about contributing what you do best:

• If you're a psychologist, maybe your mission is to help therapy become a key part of self-care.
• If you're a nutritionist, it might be to free people from guilt around food.

This transformation isn't just an idea; it's real. You'll see it in every session, every piece of content, every interaction. It touches every part of your project, filled with pride and determination.

Silence as a Strategic Tool

Although it may not seem like it, to communicate better, you need to learn to be silent.

Silence from social media, silence from comparisons, silence from "what you should be doing."

It is in that space without noise where clarity appears.

It is where you can calmly define:

• What you want to say.
• To whom you want to say it.
• Why that is important to you and to them.

In fact, silence becomes a strategic tool: it allows you to align your message with your purpose before launching it into the digital world.

The Voice That Builds a Solid Business

When you build your digital presence from this place of clarity:

• You don't wear yourself out chasing every new marketing trend.
• You don't compare yourself as much, because you are clear about what you are here to contribute.
• Your patients feel your authenticity, and that generates trust and loyalty.

And yes, of course, you use digital tools, ads, social media, and systems... but they are not the center of your project, but rather the channels through which your voice is heard.

Your job is not to create content, it is to share your voice through that content, in those places.

I Remember When I Became Obsessed

I remember a time when I became obsessed with "growing followers." I posted every day, tried formats, invested hours in ideas that barely gave results. Until I stopped and asked myself:

"Am I posting to help or just to fill a calendar?"

The answer was uncomfortable, but liberating. Since then, every piece of content I create goes through a very simple filter: does this really help someone transform something in their life?

That decision changed everything: fewer but deeper posts; less noise, more impact. My intention is to delegate discovery (yes, I pay for ads), so that you find me and from there, connect with a person like you, who shares a message, a way of serving.

Simple Invitation

If you are a health and wellness professional and you are in this process of "digitizing your practice," my invitation to you is very simple:

Before thinking about which social network to open, which course to take, or which software to use, return to your voice, your message, your why. Take an inventory of successes, of smiles, of those moments when you supported someone.

Ask yourself what change you want to see and how your project, your voice, your message, your knowledge, can contribute to that change.

Write your "why" and make it so clear that you can repeat it in a simple sentence.

From there, it is easier to arrange everything else: your strategy, your communication, your community.

‍It's Not About More Noise, But About More Truth

The world doesn't need more empty messages or grand promises. It needs authentic voices, committed and with the intention of serving others.

And you already have that voice. You just need to remember it and give it space to come out.

Ultimately, what you do every day is not "create content" or "sell sessions": it is inviting people to live differently.

And that, believe me, is the most powerful invitation of all.