Real solutions to capture leads on Instagram

If you’re a coach, therapist, or wellness professional, you probably already know that Instagram is one of the most powerful platforms to connect with your audience.
The problem is, having followers isn’t enough—you need to turn that attention into sign-ups, contacts, and ultimately clients. And that’s where many businesses get stuck.

Today I want to talk about three tools that often raise questions but, when used well, can make a huge difference: mini chat, domains, and links on Instagram. Let’s see what works, what doesn’t, and how to use them strategically so they stop being a headache and start becoming real solutions to capture leads.

Instagram is just the entry point

The first thing to understand is that Instagram is a place for discovery, not for closing sales. Most people who follow you there are not yet ready to buy, but they are ready to take a small step: leave their email, join your WhatsApp group, or register for a free workshop.

That’s why the goal on Instagram isn’t to sell directly, but to move people to a space where you can deliver more value and build a closer relationship: your email list, your private community, your intro sessions.

What is a mini chat and when should you use it?

A mini chat is an automation triggered in your direct messages (DMs). For example, when someone replies to your story with a keyword (“workshop,” “guide”), the system automatically sends a message with the link or information.

Advantages:

• Makes interaction easier and faster.
• Helps you avoid losing leads interested in your posts.
• Increases sign-ups since people don’t have to leave the app to search for links.

But be careful:

• It must be set up well so it doesn’t sound robotic.
• It doesn’t replace human interaction, it only complements it.
• If you overuse automated messages, the experience can feel cold.

The key is to combine automation with human touch: let mini chat deliver the basics, but personally follow up on important conversations.

The domain dilemma: do you really need a new one?

Many professionals think they need to buy a separate domain for every workshop or campaign. In reality, that complicates things more than it helps.

What you do need is one main, trustworthy, and clear domain (e.g. yourservice.com). From there, you can create specific pages (e.g. yourservice.com/anxiety-workshop).

Benefits of using one main domain:

• Builds trust and brand recognition.
• Makes it easier for people to remember your web address.
• Saves time and money managing multiple domains.

An extra domain only makes sense in very specific cases, like when you want a separate brand or a completely different project. For most, one solid main domain with customized landing pages is more than enough.

Links on Instagram: less is more

One of the biggest challenges on Instagram is the famous “link in bio.” The temptation is to add everything: your website, your workshop, your blog, your WhatsApp, your YouTube. But that only confuses and scatters people.

The golden rule: one message, one link, one action.

• If you’re promoting a workshop → the link should go directly to the registration page.
• If you’re offering your free guide → the link should go directly to the download.

You can use tools like Linktree, but with strategy: don’t add 10 options. Choose 1–2 priorities and update them according to your active campaign.

Remember: clarity converts better than variety.

How to integrate mini chat, domains, and links into a real strategy

These tools don’t work in isolation—they work as part of a flow:

1. You post on Instagram about your free workshop.
2. You invite people to comment with a keyword → mini chat sends the link.
3. That link leads to a clear landing page on your main domain.
4. On the landing, the person registers and joins your email list or private group.
5. From there, you deliver more value and present your paid offer at the right time.

Mini chat makes interaction easier, your domain builds trust, and the link focuses attention. Together, they prevent leads from getting lost along the way.

Common mistakes with these tools

• Automating everything and forgetting human connection: people still crave authenticity.
• Buying multiple unnecessary domains: it scatters your brand and complicates your strategy.
• Overloading with links: it confuses and lowers conversions.
• Not tracking results: you need to know how many clicks, sign-ups, and conversions each tool generates.

Practical steps to start today

If you want to apply this now, here’s what I recommend:

1. Define one main link in your bio for this week.
2. Set up a simple mini chat with one keyword.
3. Make sure your main domain has a clear, functional landing page.
4. Post on Instagram inviting people to interact with the keyword.
5. After 7 days, review how many clicks and sign-ups you got.

With this, you’ll already have real data to optimize your strategy.

Conclusion: simplicity wins

In digital marketing—and especially in health and wellness—it’s not about having more tools, but about using them well. A well-configured mini chat, a reliable domain, and a clear link in your bio can be more effective than a complicated strategy with dozens of options.

The key is to simplify: fewer distractions, more clarity, and more connection. That’s how you can turn followers into real contacts and, little by little, into committed clients.