How audience feedback can transform your business

There’s something I repeat in every mentoring session: the best marketing isn’t built in your head—it’s built in conversation with your audience.

Many coaches, therapists, and health professionals make the mistake of planning in isolation: they design programs, write ads, create courses… without ever asking what people actually want.

And then comes the frustration: expensive campaigns that don’t convert, programs that don’t fill, email lists that go cold.

The solution is simple and human: listening.

In this article, I’ll show you why audience feedback is pure gold, how to collect it in your digital strategy, and how to use it to improve your products, messaging, and the trust you inspire.

The big mistake: assuming what your audience needs

The instinct of many professionals is to create from intuition. And yes, your experience is valuable, but it also creates blind spots:

• You may think your audience’s biggest need is to improve their nutrition.
• But what they actually feel most urgently is a lack of daily energy.

That subtle difference can cause an entire campaign to fail. Because people don’t buy what you think they need—they buy what they perceive as their most urgent need.

That’s why listening isn’t a luxury—it’s a strategy.

Listening builds trust

When someone joins your community, signs up for your list, or attends a workshop, you have an invaluable opportunity: to ask questions.

For example:

• What do you most want to learn or solve right now?
• What type of support do you prefer (1:1, group, online, in-person)?
• What format fits your lifestyle best (short videos, audios, live sessions, text)?

The magic is twofold:

1. You gather real insights that help you design better programs.
2. You make people feel heard, which builds instant trust.

In a digital world full of impersonal messages, being the professional who truly listens sets you apart immediately.

How to collect feedback without overcomplicating things

Listening doesn’t mean setting up huge surveys or complex processes. Simple methods work best:

• Welcome forms: add a short question like “What topic interests you most right now?”
• Quick polls on social media: Instagram Stories or WhatsApp are perfect.
• Open questions in emails: a simple “What would you most like to learn from me this month?” can give powerful insights.
• 1:1 conversations: replying personally to a few messages can reveal valuable clues.

The key is making it easy and natural for your audience to share.

Use feedback to adjust your message

Often, you don’t need to change your service—just the way you communicate it.

Example from the wellness field:

• You offer a program on “conscious nutrition for better digestive health.”
• But your audience says: “I want to stop feeling bloated after meals.”

See the difference? The program is the same, but the message that resonates is about bloating, not “digestive health.”

When you use your audience’s words in your ads, emails, and pages, connection grows—and your cost per lead drops.

Improve your products based on what you hear

Feedback also helps you design better experiences.

• If most people say they prefer short 10-minute videos, it doesn’t make sense to create 1-hour lectures.
• If they say staying motivated alone is hard, it may be time to add a support group to your program.

This way, your offer stops being a standard product and becomes a co-created experience with your community—making it far more attractive.

Listening keeps the relationship alive

Another benefit of listening is keeping the conversation going long-term.

• Send a short survey from time to time to show you care.
• Share how you applied their suggestions—it strengthens trust.
• Adapt your content to their interests so your emails stop being noise and become something they look forward to.

In digital marketing, attention is scarce. Listening is a powerful way to keep it.

Common mistakes when asking for feedback

Even though listening is key, it can backfire if done poorly:

• Asking overly broad questions: “What interests you in wellness?” is too vague. Better: “What topic would you like most for a short workshop?”
• Not following up: if you ask and then ignore answers, trust breaks.
• Trying to please everyone: feedback isn’t about changing course weekly, but spotting patterns and trends.

Practical steps to start today

Here’s a quick plan to take action:

1. Add a short question to your registration form.
2. Send an email with an open question and encourage replies.
3. Run a 2-option poll on Instagram Stories this week.
4. Collect exact phrases your audience uses and include them in your next post or ad.
5. Review responses monthly and look for repeating patterns.

With just these steps, you’ll notice your marketing becoming clearer and your offers more attractive.

Conclusion: listening is the best strategy

Marketing in health and wellness isn’t about shouting louder or crafting the “perfect” message in isolation. It’s about actively listening to your audience and letting them guide you.
When you ask questions, pay attention, and apply what you learn, your business stops being a monologue and becomes a conversation. And that’s where the magic happens: prospects feel their voice matters, they trust you more, and they’re more willing to take the next step with you.

Because at the end of the day, the best marketing strategy isn’t talking—it’s listening.