Mexico City · Founder · Growth Architect
It can become a distinctive voice, attract an audience, and grow into a company with products, a team, and a future. I’ve spent twenty years building digital businesses. Today, I help experts make that transformation possible.
Eloisa Wolf
Senior consultant. I help experts and their teams build their own television on YouTube—and the business around it.
2023—presentVoy Bien
My laboratory for building a clearer, more human mental health company, amplified by technology.
2017—2023Desansiedad
I co-founded and led the growth of a mental health media company: 1.2M subscribers and $100K+ USD in monthly sales.
2014—2017Ideograma
My practical MBA in branding: I learned that a brand is not a logo, but an idea capable of guiding business, product, and culture.
2013—2014ReachLocal
Where I learned customer acquisition: Google Ads, small businesses, and results that had to be proven.
2005—2008TurismoAlternativo
My first real school: building the platform was only the beginning; I also had to convince people to use it.

The business behind the audience.
Today, I especially enjoy working alongside Eloisa Wolf. Together, we help experts and their teams build their own television on YouTube—and the business around it.
Voy Bien holds a different place in my story: it is the legacy of Desansiedad that I continue to build on its own path.
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